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An Immersive Racing Experience at the Ford Tailgate in Edmonton: Atracktiv Slot-Cars in Partnership with Ford and the Oilers
Atracktiv recently participated with enthusiasm at the Ford Tailgate in Edmonton during the Edmonton Oilers' Stanley Cup playoffs. As part of this prestigious event, Atracktiv offered an immersive activity that captivated participants: Slot-Cars. This custom remote-controlled car track, combined with a "Tap tap hero" style game, allowed fans to experience a unique racing experience. This collaboration between Atracktiv, Ford, and the Oilers added an exciting dimension to the festivities.
A Custom Slot-Cars Track
The highlight activity offered by Atracktiv in collaboration with Cinco Marketing at the Ford Tailgate was a specially designed Slot-Cars track for the event. Participants were immersed in the captivating world of car racing by taking control of their car through an interactive game on their phone. The intensity of the race depended on how quickly participants tapped on their phones and answered questions correctly during pit stops. The points accumulated were directly related to the speed of the car on the track.
An Interactive and Engaging Experience
To join the action, participants simply needed to scan a QR code with their smartphones. This quick and intuitive process allowed them to easily connect to the activity and instantly immerse themselves in the experience. Thanks to Atracktiv's innovative Slot-Cars technology, participants were able to enjoy interactive and engaging entertainment while showing their unwavering support for the Oilers in their quest for the Stanley Cup.
A Partnership to Support the Oilers
Atracktiv's Slot-Cars activity was featured at the outdoor Tailgate at Rogers Place, creating a supportive atmosphere for the Oilers. By associating this exciting activity with the Ford brand, Atracktiv contributed to strengthening the connection between participants, the sports event, and the Oilers' official partner. Fans were able to experience immersion while expressing their passion for the team and cheering on the players as they pursued the Stanley Cup.
A Fiery Competition
The goal of the Slot-Cars was to create an exhilarating and entertaining competition among participants. Everyone had the opportunity to showcase their speed, precision, and knowledge by answering questions during pit stops. This competitive element added an extra dose of excitement, motivating participants to give their best and potentially win prizes.